My roommate had come across this video and I had to post it on my blog. It’s a really good morale booster to those who are intimidated (if at all) by those amazing models on billboards. Turn up your speakers – the accompanying music is really good.

The video is part of a campaign by Dove – A self esteem project (http://www.campaignforrealbeauty.ca) It’s really nice! Quoting from their website -

In a world full of impossible beauty standards and confusing media messages, 92% of the girls aged 15-17 want to change part of their appearance. What can we do about it?

Cool. ‘Like it.
However, considering that Dove is a product of Unilever which also owns brands like AXE, Vaseline, Lux and Ponds, it is paradoxical that both have conflicting campaign USPs.
Anyway, I like what Dove has done here. It’s really essential nowadays and should be targeted at teens striving hard to get the Lara Croft waistline, or the Victoria’s Secret Model skin tone.