Bad Advertising


(Duration: 29 seconds, Google Video)

I came across this particular advertisement on contraceptives. They depict a few babies being messy (which I find adorable, by the way). A female voice then says, “There’s so much more to look forward to. Get your contraception … at your local pharmacy.”

There are better ways to spread public awareness about contraception and birth control than showing babies, the most beautiful things on earth, in a negative light.
It is NOT good humour.
It is NOT good advertising.

It’s a wonderful world. Not.

It is becoming an increasingly disturbing trend as to how Indians are now seeking out reasons to show agitation, grief and discontent – and bringing public life to a grinding halt.
Fine. That is acceptable to an extent.
But unprecedented deaths in these situations cannot be justified under any circumstances. Whether the public grievance is real or imaginary, it is provoking a riot and an apparently inevitable death of a number of people, that cannot be ignored. The bottomline is that this is a practice so wasteful, so pointless that it is hard to believe that the people involved are not realising it!
Frenzied fans of the thespian Rajkumar went on a rampage in Bangalore, pelting stones and targeting vehicles in and around the stadium where his body had been kept. Six persons, including a police constable, were killed in the violence.
Why? Why did the people have to resort to violence because someone died of perfectly natural causes? Why did they have to resort to burning down buses and stalling everything? What is the whole point!?!
The latest this is that now, residents of Vadodara are rioting because an old dargah that is two centuries old was demolished by the local municipal corporation. So far five people have been killed and several injured. Curfew was imposed in the area to put a stop to the gruesome killing, especially after an unruly mob of 1500 set ablaze a car burning alive a muslim gentleman, late on Tuesday night. In the Vadodara incident, the government bodies claim that they were only going ahead with a well-announced demolition drive aimed at all kinds of illegal structures, including shops and temples as well. The demolition order was preceded by an effort from Muslim organisations to have it declared as a heritage structure, which was refused by the mayor of Vadodara. The mayor’s justification was that there is no dearth of such places of worship that spring up on public land and that they should be treated like any other illegal structure.
A weird incident - A couple in Gujarat exchanged wedding vows over the telephone after the bridegroom could not make it to the ceremony due to violent clashes in the bride’s city.
What all this really tells us that Indian people are not capable of managing discontent without having chaos on the streets and public areas, which leads to the pointless and tragic deaths. It is as if mobs looting, damaging and burning public property and stalling a normal life have become the symbols of protests and anger in democratic India.
All the sane and probably more effective methods of raising objections or debating have become useless and irrelevant. Killing, violence and unrest have become the first choice of the aggrieved!

The irony of it all? While all of this is claimed to be in public interest, it is the public that suffers the most.

What a pity.


Other blog entries in Mostly Pointless related to recent happenings in India

India Files: This is outrageous! (April 4th, 2006)
Textbooks in Rajasthan compare Indian housewives to donkeys, and call the latter more loyal.
Living in a box (March 30th, 2006)
The proposal for 50% reservation in premier institutes in India – a few quoted reactions and a proposed solution to the issue.

India Files: This is outrageous!

A textbook used at schools in Rajasthan compares housewives to donkeys, and suggests the animals make better companions as they complain less and are more loyal to their “masters”, an Indian daily reported on Tuesday.
A donkey is like a housewife … In fact, the donkey is a shade better, for while the housewife may sometimes complain and walk off to her parents’ home, you’ll never catch the donkey being disloyal to his master,” the newspaper reported, quoting a Hindi-language primer meant for 14-year-olds.
The book was approved by the state’s ruling (party name deleted) government but has sparked protests from the party’s women’s wing.
State education officials in Rajasthan, known for its conservative attitude towards women, said people should not be upset by the comparison, the paper said.
“The comparison was made in good humour,” state education official was quoted as saying. “However, protests have been taken note of and the board is in the process of removing it (the reference).”

This is bad. Really really bad. I am at a loss for words. Related news pieces (Google News) can be found here.

Living in a box

50 % reservation for SC and ST in IITs and IIMs. Aaargh!
The buzzword is globalisation. The world is talking freedom. The world is zooming past us in the healthy race of free competition. Towards development. Away from narrow-mindedness. We are stuck in a one-way in a different direction.
We are chaining ourselves again, after 60 years of freedom. When the entire world is looking up to India for its brains and its “Highly Skilled and Educated” professionals, it is pathetic that we in India still have issues like the caste system. On Wednesday this week, this news article caught my eye. And my disgust as well.
Increase SC/ST reservations: Arjun
NDTV Correspondent
Tuesday, March 28, 2006 (New Delhi):
Union HRD Minister Arjun Singh has written a letter to all states asking them to pass a legislation to increase reservation for SC and STs and other backward classes from 22.5 per cent to 49 per cent. [more]

The youth of the country are actually contributing the maximum to the growth of the country. IITs and IIMs are the few remaining institutes in the nation which still attach importance to merit more than anything else. Now the government is trying to take away that too.
My disappointment is not just due to this. Dear reader, please do not misinterpret this as something against SC/ST and OBC groups. I am against the OFFICIAL existance of such diversity!
My proposal is that the people in the country will see the light of equality when the government removes the
Enter Caste (GE/SC/ST/OBC/Other): _______

from its official fill-out forms! Increasing quota of one kind neither ensures equality nor does it bring us any closer to it. When the offices take in people based on fulfillment of requirements alone, where is the question of inequality?
I have had this discussion with a few friends while taking the complete idealist side, i.e. Eradicate official existance of such diversities. These are some of the responses I got:

D (Junior from IITM, 2nd year Civil): What the hell! Giving a quota of 49.5% is pointless – it in turn makes the general category the oppressed ones! But one can never settle on an optimum number which makes all parties happy!

A (Old classmate, currently a Law student): How do you expect to do something like that? You can’t suddenly remove the entire system offiicially. There are many people from backward villages who benefit a lot from such quota systems.

R
(Classmate, IITM, 5th year Chemical): Government does it or not, people are never going to treat each other on an equal note. A good percentage of Indians (of many age groups) still know what caste (lower or upper) a person belongs to from just the name. The prejudice of inequality lies in the eyes of the people and hence it’s in the system.

I agree with both A and R. My response to A was that we can atleast phase the quota and reservation records out of the administration. The success of establishing equality does NOT lie in giving chance to a citizen whilst tagging him as a lower caste one. It lies in removing these caste systems entirely. The caste of a person should not even feature in application forms etc.
My response to R was somewhat on a parallel note. The administration systems are what run the country. Personal prejudices of people are not going to affect the country’s policies that much, if the government maintains a firm ground in establishing equality. Whether or not a lower caste person is allowed to set foot in a house belonging to an upper caste person, his chance to participate in competition should be just the same as anyone else. And not by being in a quota for reservation, instead all should start on the same platform, and fight for the same goal.

India has to stop living in a box.

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