The challenge to live
Peruvian Cancer Foundation – The magic of giving (1:29)
Ninos con Cancer – Gesto de Amor (0:50)
Handi(CAP)able
YouTube Video, 1:34 min
A post doc candidate from my lab showed me this advertisement – more like a public awareness ad about how inconsiderate we often are about the physically challenged people. Since I know no Portuguese whatsoever, I have tried my best to provide all the information regarding the relevance of this advertisement.
The car you see here has been parked right on the sidewalk providing a huge obstacle for anyone on a wheelchair/crutch etc. It has been (implicitly) extrapolated to buildings and other places which have little or no regard for handicap access.
This advertisement seems very relevant to Lisbon and Portugal in general, but we do know it is true for many places around the world, India included.
The repartee in the ad is what I like the best – (translated roughly; subject to correction)
Special Olympics 2008, watch out for Portugal.
The ad agency behind this wonderfully multi-layered message is Batten, Barton, Durstine & Osborn (BBDO), one of the best and most awarded advertising agencies in the world. (Source: Wikipedia)
I can see why.
This is another of their good advertisements (GreenPeace): Save the Amazon.
Anorexia
Came across this advertisement on Anorexia. It blew my mind!
Google Video (39 sec)
Anorexia Bulimia Contact | Mirror
Client Service Director: Sigrun Yngvadottir, TCB, Stockholm, Sweden
Director: Oskar Bård, Hobbyfilm
Related post: Perception of beauty
Show me the funny!
(YouTube video, 38 seconds)
Bayerische Motoren Werke
Youtube video (1:01 min)
Perception of beauty
My roommate had come across this video and I had to post it on my blog. It’s a really good morale booster to those who are intimidated (if at all) by those amazing models on billboards. Turn up your speakers – the accompanying music is really good.
Google Video duration: 1 min 14 sec
The video is part of a campaign by Dove – A self esteem project (http://www.campaignforrealbeauty.ca) It’s really nice! Quoting from their website -
In a world full of impossible beauty standards and confusing media messages, 92% of the girls aged 15-17 want to change part of their appearance. What can we do about it?
Cool. ‘Like it.
However, considering that Dove is a product of Unilever which also owns brands like AXE, Vaseline, Lux and Ponds, it is paradoxical that both have conflicting campaign USPs.
Anyway, I like what Dove has done here. It’s really essential nowadays and should be targeted at teens striving hard to get the Lara Croft waistline, or the Victoria’s Secret Model skin tone.
The end of the world (Flash Video)
This one is hilarious! The end of the world, it says! Turn up your speakers…
Rating MA (for mature audience only)
