The challenge to live

The two of my most favorite (and heartbreakingly touching) awareness ads for cancer make me feel strangely heavy. I really hope that the cure for cancer comes along soon. Real soon.

Peruvian Cancer Foundation – The magic of giving (1:29)

Ninos con Cancer – Gesto de Amor (0:50)

Both these ads made it big at the Cannes Film festival. Turn on your speakers, the accompanying music is superb.


YouTube Video, 1:34 min

A post doc candidate from my lab showed me this advertisement – more like a public awareness ad about how inconsiderate we often are about the physically challenged people. Since I know no Portuguese whatsoever, I have tried my best to provide all the information regarding the relevance of this advertisement.
The car you see here has been parked right on the sidewalk providing a huge obstacle for anyone on a wheelchair/crutch etc. It has been (implicitly) extrapolated to buildings and other places which have little or no regard for handicap access.
This advertisement seems very relevant to Lisbon and Portugal in general, but we do know it is true for many places around the world, India included.
The repartee in the ad is what I like the best – (translated roughly; subject to correction)

Thanks to all the obstacles, we will be in shape for Beijing 2008

Special Olympics 2008, watch out for Portugal.

The ad agency behind this wonderfully multi-layered message is Batten, Barton, Durstine & Osborn (BBDO), one of the best and most awarded advertising agencies in the world. (Source: Wikipedia)

I can see why.

This is another of their good advertisements (GreenPeace): Save the Amazon.


Came across this advertisement on Anorexia. It blew my mind!

Google Video (39 sec)
Anorexia Bulimia Contact | Mirror
Creative Director: Martin Stadhammar, Grey, Stockholm, Sweden
Client Service Director: Sigrun Yngvadottir, TCB, Stockholm, Sweden
Director: Oskar Bård, Hobbyfilm

Related post: Perception of beauty

Show me the funny!

Russell Peters. He’s got lots of famous ones… about Indian parents beating their kids, British accents, terrorists… just name it! I came across this one about asking directions in Toronto. It’s hilarious!

(YouTube video, 38 seconds)

Bayerische Motoren Werke

Keeping aside all the BMW ad-films made, I love this particular advertisement the most. The ad-films are great too, starring Clive Owen in a tight corner in each of them, but always equipped with a great looking (etc.) BMW.

Youtube video (1:01 min)

The BMW film series The Hire was a series of eight short films (each about eight minutes long) produced for the Internet in the summers of 2001 and 2002. The films were directed by renowned Hollywood and international directors. All starred Clive Owen as “The Driver”. Each film’s story highlighted the performance aspects of various BMW automobiles. (Source: The Hire (BMW films) – Wikipedia). All the eight videos are available on YouTube.

Perception of beauty

“…a little reminder that even supermodels don’t look like supermodels…”

My roommate had come across this video and I had to post it on my blog. It’s a really good morale booster to those who are intimidated (if at all) by those amazing models on billboards. Turn up your speakers – the accompanying music is really good.

Google Video duration: 1 min 14 sec

The video is part of a campaign by Dove – A self esteem project ( It’s really nice! Quoting from their website –

In a world full of impossible beauty standards and confusing media messages, 92% of the girls aged 15-17 want to change part of their appearance. What can we do about it?

Cool. ‘Like it.
However, considering that Dove is a product of Unilever which also owns brands like AXE, Vaseline, Lux and Ponds, it is paradoxical that both have conflicting campaign USPs.
Anyway, I like what Dove has done here. It’s really essential nowadays and should be targeted at teens striving hard to get the Lara Croft waistline, or the Victoria’s Secret Model skin tone.

The end of the world (Flash Video)

This one is hilarious! The end of the world, it says! Turn up your speakers…

Rating MA (for mature audience only)

(Original source:

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